The Platform
Full-stack programmatic DOOH infrastructure
From advertiser demand to screen delivery — NishScreen provides every component needed for modern outdoor advertising.
Interactive Architecture Diagram
(animated SVG — coming soon)
Demand-Side Platform (DSP)
Self-serve dashboard for advertisers. Set up campaigns, define audiences, manage budgets, and monitor performance in real-time.
Supply-Side Platform (SSP)
Media owners connect their screens, set floor prices, manage inventory, and maximize revenue through programmatic demand.
AI Optimization Engine
Proprietary ML models analyze 200+ signals — weather, footfall, demographics, time-of-day — to deliver optimal placements.
Real-Time Bidding (RTB)
OpenRTB-compliant auction system processing millions of bid requests per second with sub-50ms latency.
Ad Server & Delivery
Enterprise-grade content delivery ensures your creatives reach every screen on time, in perfect quality, every time.
Verification & Reporting
Third-party verified impressions, proof of play, audience measurement, and transparent attribution reporting.